Running a creative business isn’t all rainbows and parades. But you can still feel resilient, joyful, and calm while doing the work you love.
About you.
You’re a queer creative entrepreneur and you want to take better care of your body, mind, and heart so you can thrive in business and life. But you find it hard to prioritise self care and make new healthy habits stick. You feel overwhelmed, stuck, or confused about where to start or what to do.
You dream of being free from the constant cycles of stress, overwhelm, anxiety, or burnout. And you just want practical, actionable steps to help you reclaim your sense of joy, inner peace, and aliveness while doing the creative work you love.
If any of this sounds like what you’re going through, then I’m so glad you’ve found your way here.
Hey! I’m Musa Francis.
My pronouns are he/him.
As your resilience coach, I’m here to help you cultivate radical resilience and bloom into a healthier, calmer, more joyful version of yourself.
Did you know that queer folks experience higher rates of poor mental health?
Did you know that 52% of LGBTQ+ folks struggle with depression and 61% experience anxiety? 31% of LGB people have thought about taking their own lives, and those rates are even higher at 46% for trans folks. Entrepreneurs also have high rates of poor mental health, with 30% living with depression, 27% with anxiety, 45% struggling with stress, and 28% feeling burnt-out.
I do the work I do because these stats are my story.
Burnout: Lost In The Darkness
Five years into running my illustration and stationery design studio, I found myself sitting in a dark, quiet room, the only light coming from my glowing lightbox. I’d been staring at the same unfinished illustration for what felt like an eternity, my hand frozen, unable to put ink to paper. My mind was wrapped in a suffocating blanket of fog, where inspiration, creativity, and curiosity had long since vanished.
I was exhausted—physically, mentally, emotionally, and creatively. I was completely burned out. And my mind, body, business, and life were falling apart. The most devastating part? I’d lost the passion for the work I once loved deeply. I felt like a fraud, an imposter in my own life. How could I, a creative professional, have lost all my creative energy?
Disconnect: The Cost Of Survival
I didn’t recognise the person I had become. I was irritable, angry, and overwhelmed. Even the smallest things set me off, and I found myself resenting everything and everyone around me—my business, my clients, my family, and most painfully, myself.
My days became a loop of dissatisfaction: when I was working, I yearned to be with my family, yet when I was with them, all I wanted was to be locked away in my studio. I felt trapped in a life I had worked so hard to create, yet I couldn’t enjoy any of it.
Trying to be the perfect illustrator, business owner, partner, parent, and homemaker all at once was slowly tearing me apart. I realised I was in serious trouble when I found myself wishing I could just go to bed, fall asleep, and never wake up, or perhaps even suffer some fatal accident.
These dark thoughts were all too familiar, and I knew I needed help. But after past experiences with therapy that left me re-traumatised and a bad reaction to antidepressants, I was hesitant. I knew I needed a new path. That’s when I decided to work with a coach to help me rebuild my life from the inside out.
Through coaching, I began to understand how much I’d disconnected from my authentic self as a queer, gender-nonconforming child to survive.
Transformation: Reclaiming Myself
Growing up in an Afro-Christian household in the UK, being my true self was neither safe nor acceptable. I learned early on to dim my light, put on a mask, and perform conformity—never realising that this was a slow and painful death of my soul.
The fear of being found out, of being truly seen, and the endless cycle of perfectionism and imposter syndrome all fuelled my burnout. My nervous system, overwhelmed by a lifetime of minority stress, hypervigilance, and trauma, could no longer tolerate the weight I was carrying.
Working with my coaches, I started to release these harmful beliefs and behaviour patterns. I began a deep, regenerative self-care practice, reconnecting with my body, reclaiming my mind, and freeing myself from the constraints I’d been living under.
It wasn’t easy—there were days where I still found myself back in that dark studio, dissociating at the mere thought of putting ink to paper. But slowly, I began to heal. My body, mind, heart, and soul started to synchronize in a dance of renewal and rebirth.
Living in bloom: Embracing Authenticity
Realising just how much I’d fallen in love with the transformative process of coaching and how powerful it had been for me as a client, I retrained as a health, fitness, and life coach.
And five years into running my coaching practice, I made one of the most powerful decisions of my life: to fully embrace my authentic self and live boldly as the queer trans man I am. I realised that my path to healing was not just about managing stress or avoiding burnout but about truly honouring, nurturing, and nourishing every part of myself—body, mind, heart, and soul.
Today, I am thriving. I wake up most days with a sense of joy, passion, and inner peace I never thought possible. My creative energy has returned, stronger than ever, and I am more resilient in navigating life's challenges. I run my businesses with clarity and focus, feeling more confident in my ability to live and work authentically. I have cultivated a deep well of self-awareness, self-compassion, self-acceptance, self worth, and self-love that guides me every day.
I now spend more time outside of survival mode, tapping into my body’s innate wisdom, honouring my needs, and moving with more ease through stress and overwhelm.
I now have the tools to nurture my wellbeing, navigate challenges with more ease, and thrive both in my personal life and in my business. I’m continually blooming into the most joyful, empowered, and authentic version of myself.
My mission: Helping You Bloom.
My journey has led me to a clear and profound mission: to help overwhelmed LGBTQIA+ creative business owners cultivate radical resilience through deep, regenerative self-care. We all deserve to live boldly, love ourselves fiercely, and care for ourselves radically. We deserve to live in full bloom as the happiest, healthiest, and most resilient versions of ourselves while doing the creative work we love.
I understand the pain of chronic stress, anxiety, and burnout, the struggle of living inauthentically, and the toll it takes on our bodies, minds, and creative businesses. I’ve been there, and I’ve found a way through. Now, I am here to help you to find your way to a life of more joy, peace, and wholeness—a life where you thrive, create, and live in full bloom.
Helping you feel healthier, calmer, and more joyful.
Through the transformative magic of regenerative self-care, you have the power to take action and let go of the habits and thought patterns that are keeping you overwhelmed and stuck. You have the power to reconnect with your body, free your mind and transform your life. You can create the habits that will help you:
Feel happier, healthier, and more energised doing the work you love.
Ease stress, anxiety, and overwhelm.
Boost your mood and navigate challenging emotions.
Cultivate more inner-peace and calm.
Improve mental clarity, focus and creativity.
Align your actions with your desires.
Feel more empowered in your daily life.
Tap into your body’s innate wisdom so you can honour your capacity and needs.
Spend more time outside of survival mode and thrive in business and life.
Cultivate self-awareness, self-compassion, self-acceptance, self-worth and self-love.
Bloom into your most empowered, most authentic version of self.
Learn 5 powerful morning rituals that will help you start you day feeling more empowered, positive and calm.
More about me.
I’m a deeply intuitive and highly sensitive ambivert.
I’m an INFJ/ENFJ personality type and my Enneagram Type is 4w5. I’ll be the life and soul of the party for a night, then I’ll need two weeks of solitude to recharge my energy.
The dark half of the year is my absolute favourite.
I love the rain, the changing colours of autumn and watching the earth go into hibernation. I also love the bite of a bright, crisp and frosty winter’s morning.
Earth, Nature and the Cosmos are sacred to me.
I’m deeply spiritual and believe nature should be revered and cared for. Living in alignment with the rhythms, cycles and energies of nature and the Cosmos is a sacred practice to me.
My values.
Personal responsibility & agency
Pursuing holistic health and wellbeing
Practicing simplicity and mindfulness
Prioritising quality over quantity
Integrity, authenticity & sovereignty
Following what lights me up
Creativity and self-expression
Environmentalism and sustainability
Practicing regenerative self-care
Honouring my intuition and body wisdom
Making changes in a way that is sustainable
Feminism, Trans Rights & Reproductive Rights
My credentials.
I believe that cultivating radical resilience is a holistic endeavour where many modalities can come into play. I also believe in continual learning and always strive to deepen my knowledge and stay up to date so I can serve my clients well. I’m always reading, learning, and involved in some kind of training. These are some of the other modalities that I’ve trained and certified in to help my clients reclaim radical resilience and bloom.
Resilience Coaching & Business Leadership
Journal Therapy Coach
Meditation Teacher & Guide
Permaculture For Artists & Creatives
Anxiety & Stress Management Coach
Breathwork Facilitator
Fitness Instructor & Personal Trainer
Aromatherapist
Emotional Freedom Technique Practitioner
Mental Health First Aider
Thought Field Therapy Practitioner
Life Coach
CLIENT SUCCESS STORIES
“Musa’s 90-day transformation program has taught me how to change my habits, slow down, make myself a priority without feeling guilty. I now live a much more relaxed and stress-free life. I feel healthier than I have in years, and my family and clients have a much better version of me!”
JENN, AUSTRALIA
Ready to start your journey?
The best place to start is to sign up for my free Boost Your Mood & Bloom email course. This morning ritual email course will guide you through 5 powerful rituals to boost your mood and start each day with intention and purpose. You’ll also receive my monthly ‘Blooming Queer Notes’ —a source of inspiration with tips and reflections on how to cultivate more joy, calm, and resilience as a queer creative business owner.
Your information is sacred and will never be shared. Read this privacy policy for more information.
